How a Strategic PWA Drove a 75% Increase in Panelist Engagement for a Leading Research Firm
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Client: Accelerant Research
Industry: Market Research & Insights
Services: Mobile App Development (PWA), Website
+75% Monthly Panelist Engagement
Increased Data Quality
Eliminated Panelist Discovery Overhead
Enhanced Speed & Quality of Client Deliverables
Accelerant Research, a quality-obsessed insights firm serving world-class brands like Ford, Lowe’s, and Lego, relies on its dedicated panel of participants to deliver high-quality data. However, their existing engagement process—relying on email notifications and a clunky web portal—was creating significant friction.
Panelists were often unaware of new surveys they qualified for, leading to low engagement rates. This forced the Accelerant team to spend valuable time and resources constantly recruiting new panelists just to meet project quotas. The process was inefficient and threatened to slow down the delivery of insights to their enterprise clients.
Vertice Labs was tasked with re-imagining the entire panelist experience. We deployed a lean, expert team of two senior engineers to design and build a sophisticated Progressive Web App (PWA) that would serve as the new central hub for panelist engagement.
The decision to build a PWA provided a native app-like experience across all devices without requiring a download from an app store, maximizing accessibility. The solution was built around three key features designed to eliminate friction and boost engagement:
Vertice Labs transformed our digital product strategy, driving significant business growth. Their expert team is second to none.
The new PWA completely transformed Accelerant Research's ability to connect with their panel, delivering immediate and impactful results.
75% Increase in Monthly Engagement: The combination of smart matching and push notifications led to a massive, sustained increase in the number of panelists actively engaging with surveys each month.
Significantly Higher Data Quality: With a more engaged and responsive panel, the quality and depth of the data collected for their clients saw a notable increase.
Eliminated Panelist Recruitment Overhead: The dramatic rise in participation from the existing panel eliminated the need for the Accelerant team to spend time on costly and time-consuming recruitment efforts.
Enhanced Service Delivery: The new platform allowed Accelerant to more quickly and reliably deliver the high-quality insights their enterprise clients depend on, strengthening their position as a leader in the research industry.
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